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Author: Julio Valente

9 Steps to Successfully Sell Jewelry Online

Revenue in the Jewelry segment is projected to reach US$257,889m in 2021(worldwide). The market is expected to grow annually by 3.0%

(CAGR 2021-2025)

Source: Click Here

The online jewelry market is a rapidly growing multi-billion dollar industry. If you believe this is the business for you, however, don’t know where to start, follow the steps below. Your chances of making a profit will increase significantly. Here, we will break down how to sell jewelry online in 9 steps.

How to Successfully sell Jewelry Online:

1. Research

2. Identify the Type of Jewelry You want to Sell and Niche

3. Identify the Persona of your customer

4. Develop Your Jewelry Brand and Brand Persona

5. Invest in your Online Presence

6. Be present, have frequency and constancy on Social media

7. Invest in Social Media Ads, Google Ads, and Partnerships

8. Provide In-Depth Product Information

9. Listen and Adapt to Increase Jewelry Sales


Do you know the online jewelry market? What is being sold, how and to whom? Follow profiles on Instagram, search on google, read blogs, use google alerts so you will get notifications on important subjects. Here you can understand more on Google Alerts: click here

Put on paper everything you learned about the jewelry market. It can be writing on post-its and putting it on a wall or writing in google docs. But the important thing is that you know who the main players are, what type of jewelry they sell, what the price range is, how they relate to customers, etc.

Identify the Type of Jewelry You want to Sell and Niche

Take the time to identify and define what type of jewelry you want to sell: Fine Jewelry, that incorporates high-quality metals and precious stones like diamonds and sapphires, more expensive and for an audience willing to spend more; Handmade Jewelry, appealing for one-of-a-kind jewelry, usually more affordable to consumers or Vintage Jewelry?. Take into account all the pros and cons, such as suppliers, prices, margin, competition and potential market size.

Have you heard of the business model canvas? Here is a helpful how to: click here.

Identify your Customer and Brand Persona 

Tell your target customers a story about your brand, who is your brand, what values do you stand for, what do you believe, how will you add to your consumer’s life. What makes your jewelry special. Decide on the tone that you want to consistently use when communicating with your audience. That tone goes through defining the vocabulary you use, the colors of your brand and even the on-brand packaging when you ship out your products. Consider hiring a marketing or design professional.

You should also understand in detail who your customers are and how to describe their persona. Here you can find more details and resources on this topic:

Invest in your Online and Social Media Presence

Social media is a powerful tool for reaching out to your potential customer base and boosting your sales. But you have to be patient. Publish frequently and be constant. Make sure to provide rich visual content and highlight the most special aspects of the work. Connect with fellow jewelry sellers to promote one another’s work. Use relevant hashtags surrounding your niche (but not too many). Ask your network for feedback on what they want. 

Remember that people are on social media to connect with other people. So, show yourself, connect, answer comments and DMs.

Always use the new tools that the networks are providing. Investing in paid advertising is important to reach a larger number of people, organically you will always be limited.

Provide In-Depth Product Information

Your customers need to understand all the details of the product clearly and obviously. Do not expect that when they have doubts they will reach out. You’ll want concise and descriptive information for each piece of jewelry. Make it easy for users to contact your company with product or order delivery questions.

Listen and Adapt to Increase Jewelry Sales

It’s important to look at your business from an analytical perspective, understand in detail where you have the most sales and higher profit margins. Social Media offers a ton of metrics that can help you understand your customers’ behavior and interests, so take advantage of that.

Last but not least, don’t shy away from studying, searching for resources, watching masterclasses, and taking courses. 

Agate Gemstone a Unique Element

All You need to Know.

Agate gemstone has been a trend on Pinterest, where one can easily find many inspirational decor pictures using agate items. Designers are introducing agate stone on many projects, from big statement pieces such full countertops and walls done in detailed agate, to decorative items around the home…So, why this gemstone is gaining more and more attention each day?

As a rule, agate has a striped appearance with green, yellow, red, and brown being the most common color schemes.

Agate Characteristics:

  • Formation: common semi-precious mineral, a variety of chalcedony, and a translucent variety of microcrystalline quartz as its primary components. 
  • Color: comes in a wide variety of colors and patterns. Agates have a banded structure, successive layers being approximately parallel to the sides of the cavity. As a rule, agate has a striped appearance with green, yellow, red, and brown being the most common color schemes. Natural colors are brown, red, lilac, pink, yellow as well as black, gray, and white. It is quite a porous gemstone, therefore, readily accepts dye.
  • Price Range: depends on the type. However, the natural green and blue ones, being more difficult to find, tend to be more expensive.
  • Origin: agate is found throughout the world. Brazil and Uruguay being prominent suppliers.
  • Benefits: excellent stone for rebalancing and harmonizing body, mind, and spirit

Did you know, the Agate Stone was given its name by Theophrastus, a Greek philosopher?  He discovered the stone along the shore line of the Achate River in Sicily, sometime between the 4th and 3rd centuries BC

Some of the most common Agate Stone Types:

  • Brazilian agate: Is found as sizable geodes of layered nodules.These occur in brownish tones inter-layered with white and gray.
  • Fortification Agate: Most Common. Concentric lines which follow the outline of the cavity in which they were formed.
  • Water-line Agate: Has a succession of parallel lines.
  • Onyx: usually black and white agate (a water-line agate)
  • Sardonyx: similar to onyx with parallel banding but with red and white coloring
  • Crazy Lace Agate: Lace-like pattern with forms such as eyes, swirls, bands or zig zags. Is white or creamy based agate with swirls of red or brown

Why use agate in your home decor?

Items made of this stone are able to unite unique elements of nature, with glamor and luxury, still giving off an organic beauty. Bringing refinement to the decor. Our tip is to use agate stone as a touch of color and interest in more neutral decors. Gemstones usually pair well with metals and wood.

Since the agate stone has a unique combination of energies it can be used for good feng shui. The agate combines the strength and solidity of the stone with the fluidity of the water element and the translucency of air. The recommendation is to place the agate stone in any area of your home that needs gentle healing and more expression.

Check out these fantastic inspirational photos on Pinterest: 

Pink Amethyst main characteristics and benefits

Quick Info about Pink Amethyst:

Color: soft-hued of darker purple amethyst, spans a range of pink hues. 

Origin: Patagonia – Argentina, Southern Brazil, and Uruguay.

Chakras: Heart and Crown

A rare stone full of powerful effects

Pink Amethyst is a variant of amethyst, a violet variety of quartz. Its color is a soft-hued of darker purple amethyst, spanning a range of pink hues. It is different in tone and clarity from that of Rose Quartz. Its color results from hematite inclusions inside the quartz points and spectroscopic analysis indicate that this form of Quartz is closer in its absorption to Amethyst than to either Rose Quartz or Pink Quartz. Is a brand new find, from Patagonia – Argentina. Has only recently become available, although is extremely hard to find in nature. This stone is known to foster feelings of understanding, trust, peace, and love. Also helps to support your heart chakra as well as your crown chakra. Can be used for decoration purposes or in jewelry.

Benefits of Pink Amethyst

The Stone of heart and soul

As the pink amethyst is a variant of the amethyst, it carries with it the properties of spiritual connection and support for the crown chakra. Like quartz, pink amethyst has the benefit of cleansing energy of a particular space or person, absorbing bad energy, offering strong protection against the negative energies of the environment. Also, this stone is known to foster feelings of understanding, calmness, trust, and grace.

It also helps to support your heart chakra and connect your heart with your spirit. Pink amethyst is said to help balance your heart and crown chakras, improve relationships through wisdom and love, and help bring in peace and relaxation. Without a doubt, pink amethyst is a very strong stone full of powerful effects.

How to use Pink Amethyst

Pink amethysts can be used in several different ways. It is said that when placed under the pillows, it can help one to experience lucid dreams and awaken with a clearer memory of what was dreamt about.

When the goal is to create an environment of love and peace or protection from negative energies, this stone can be used as a decoration item. Good ideas are to place pink amethyst bookends on your bookcases, candle holders on your nightstand, or use coasters and platters around the house. Spheres like the one in the photo above can bring some color into your space, place it as an accent piece on shelves, next to a framed photo, art print, or a mirror.

Have you checked out our Instagram account and the saved stories on pink amethyst?